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JCPenney sent out large "Mother's Day" postcards for delivery between April 22nd and April 24th, 2010. These postcard include a coupon for $10 off purchases of $10 or more made between Sunday, April 25th and Monday, May 10th at the stores or on JCP.com. There are many exclusions listed on this coupon, but it can be used to purchase most sale (with some exceptions like "buy one get one") and clearance clothing.

While I was picking up my hugely discounted lawnmower at Sears next door, I also stopped by the JCPenney next door and got a really nice $50 MSRP Izod navy twill shirt, which was already marked down 80% off to $9.97, free with that coupon. I almost felt the thrill of shoplifting, without all the legal consequences!